Hero MotoCorp appoints Anuj Dua as Chief Business Officer – Premium Segment

Hero MotoCorp announced the acceleration of its premium mobility strategy signalling a major strategic push into high-growth segments. Driven by strong FY’26 momentum, the company is sharpening its focus on the premium segment through dedicated leadership, an expanding product portfolio, differentiated retail experiences and global partnerships.

The company also announced the appointment of Anuj Dua as Chief Business Officer – Premium Segment. An industry veteran with deep leadership experience across Hero MotoCorp, Royal Enfield, and Bajaj Auto, Anuj brings a proven track record in global product planning & strategy, brand building, and market expansion. In this new role, Anuj, will steer premiumization as a core growth pillar for the company - driving portfolio expansion, strategic partnerships, exclusive retail experiences, and deeper rider engagement through community building, curated merchandise and riding events across premium, lifestyle and performance categories.

Hero MotoCorp continued to strengthen its premium portfolio during FY'26 with the launch of multiple new products across motorcycles and scooters, including the Glamour X, Xtreme 125R, Xtreme 250R, Xoom 160, XPulse 210 and the Harley-Davidson X440 T. The Company also expanded its exclusive Hero Premia retail and service network to more than 130 stores across India. Designed to deliver a differentiated buying and ownership experience, these premium retail outlets, combining specialised sales consultants and personalised after-sales support, will enable stronger customer engagement while supporting the growth of its expanding premium portfolio.